00:22:37
Odd, that you're trying, you feel like really need to, or we'll just put it this way, opportunities, some real opportunities that you mentioned some of those things in terms of our narrative, but are there things that you're like, wow, I'm surprised they're not doing X, Y, and Z, and I really think they should be doing A, B, and C. I think more proactive outreach from the communications team, you know, from everyone, but utilizing the communications team for some proactive outreach, and we're looking at